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Mithilfe einer quantitativen Medieninhaltsanalyse wurden folgende Dimensionen erfasst: Zum anderen, weil tradierte sexuelle Geschlechterklischees entlang der untersuchten Dimensionen weitgehend vermieden werden. For adolescents, media portrayals of sexuality are an important source for the cultivation of assumptions about sexual behavior and sexual roles.
Following social cognitive theory and the idea of observational learning, the genre of reality TV may have particular influence on their images concerning sexuality: First, protagonists in reality TV are usually of a similar age and in similar life circumstances to the recipients and thus offer great potential for identification. Secondly, the setting of reality TV suggests that it is not presenting fictional behavior but rather actions and behavior from real life.
The following dimensions were analyzed in a qualitative content analysis: The analysis of episodes all episodes between July and December revealed 65 sexual acts. Dimensions under investigation were displayed equally for male and female characters, with two exceptions: Sexual desire was found more frequently in male characters while regretting having had sex was found more frequently in female characters.
Taken together, the coverage of sexuality can be regarded as functional with respect to the psychosexual development of adolescents. Sexuality is depicted as something that may be negotiated between the people involved. Furthermore, the soap opera does not transmit traditional stereotypes of sexual behavior.
On the contrary, for both genders most aspects of sexuality under investigation are presented as equally likely and common.